A note from the studio
Most expensive guesses begin in a living room. A sofa we hope will fit. A table we hope will warm a corner. JAQO began as a small attempt to remove the hope from the sentence.
The tools we had felt like CAD software borrowed from another industry — heavy, technical, and asking the wrong questions. We wanted something closer to the way a magazine spread feels: a quiet way to imagine a room, before any delivery van leaves the warehouse.
The room you order is the room you saw.
So we built a 3D room you can rearrange with your fingers. Sketch the floor, drop the catalogue in, change your mind, change your mind again. Free for anyone furnishing a first apartment. A sales surface for the stores who choose to model their catalogue with us.
Five years on, the studio is still small. The work is still patient. The room you order is the room you saw — that line, more than any feature, is the one we keep returning to.
— Walid, JAQO